What To Shred? A Guide To Keeping Your Information Safe

Having a high quality, on-site paper shredder at your home or office is the only way to make sure that your confidential documents are properly and safely disposed of. But what kind of documents need to be shredded? Well, we say: “When in doubt, shred it,” but if you need more information, here’s a guide to the kinds of documents that should be put through the shredder when no longer needed.

1. General. Any documents that contain even your address and phone number should be shredded, including old bills, insurance papers, and pre-addressed envelopes. If you have any maintenance records that are no longer applicable, they should be shredded as well, as should anything that has your signature on it, or of course, your social security number.

2. Customer Info. It is important to note that with the advent of the FACTA laws, you or your business could be sued if it can be proven that information improperly discarded by you was used in the commission of identity theft or consumer fraud. To protect yourself and your customers, you should be sure to shred the following documents when you are discarding them: account numbers, credit histories, customer lists and data, and purchase orders that may contain credit card numbers or tax ID numbers.

3. Employee Info. When your HR department is discarding employee-related documents, make sure that the following are shredded: benefits package information, papers regarding firings and other discharges or pre-employment background checks, documents relating to medical and dental plans and treatments, organizational charts, papers relating to promotions and merit raises, any records relating to contracts, and employee 401k information that is no longer relevant to your company.

4. Financial Info. The financial information of your business as well as that of your customers and employees, should, of course be treated with the utmost care. Make sure that you shred such things as: account statements, bank statements, any bills that you don’t need to keep around for tax reasons, budget statements, canceled checks not needed for taxes, credit card statements, invoices, loan contracts, and sale forecasts.

5. Legal Info. You never know what might happen if information regarding claims being made against you, or that you are making, should get into the hands of a competitor. The same is obviously true for any proprietary patent or research information. To keep any such information safe, you should be sure to shred the following when you no longer need them: papers pertaining to claims, confidentiality agreements, old expired contracts, patent and trademark papers that were not filed, research request forms for patents and trademarks, and disputes or studies related to patents, settlements and severance agreements, engineering specs, prototype documents and specs, research and testing plans and results, design and product information, and any documents that contain information about trade secrets.

6. Strategic Info. You should take special care to make sure that when you are having meetings regarding future plans, that any documentation pertaining to these plans be properly disposed of via a shredder. This includes: competitive documentation, future marketing objectives and plans, spreadsheets that contain you operating expenses, pricing information and structure, your company’s sales goals, and any other strategic plans.

7. Travel Info. If your competition knows where you’ve been, they could beat you there next time. Always shred: expired passports and visas, used plane tickets, old itineraries, luggage tags, and cell phone bills.

SEO For Your Small Business: An Introduction

These days it is common to hear a lot of new buzz-words and acronyms being thrown around when it comes to internet marketing. But among the most common (and important) terms to know and understand is SEO: Search Engine Optimization. SEO simply means optimizing your business’ website so it shows up higher in the rankings of search engines like Google and Bing. SEO involves pinpointing the keywords that your customers are using to locate businesses like yours, and optimizing your website so search engines believe it is the most relevant to those keywords. Why is it important? Because search engines are becoming the primary way that customers search for products, so it is important your website to rank highly. Here are four basic tips for small businesses for how to make their websites more competitive in the search-engine ranks:

1) Some HTML editing

While search engine optimization does require a little bit of HTML knowledge, don’t fear! The edits you can make on you website are simple and don’t require being a computer master. It is important that search engines can quickly read every page on your website to understand what it is all about. They do this by scanning each page’s Title tags, Meta tags, H1 tags, and more – but these three are the most important. Learn about how to edit these features to include keywords and terms that are the most relevant – and the most heavily searched for – in your industry.

2) Content

People who design search engines edit the algorithm used by these engines every day to ensure that only the most relevant and informative sites are being ranked highly. This is why it is important to take another look at your website’s content: is it fluff that simply talks about how great your business is over and over? Or does it provide the user with actual, useful answers to their questions? Run through your site to look for spelling and grammar errors, make sure that you are clear and concise, and be sure to throw in valuable keywords. But don’t overdo it: “keyword stuffing” is a common mistake made by many business owners. Remember that search engines are smart, and they can tell when you’re trying to fool them.

3) Internal and External Links

Linking is one of, if not the most, powerful tools behind increasing your business’ SEO success. Linking is both internal and external: internal links are links from one page to another within your site, and external links are links on other websites that point to your site. When editing internal links, be sure to select anchor text – the text that the user read and clicks on – that is relevant and features important keywords. External links are arguably the most important feature of a good SEO strategy but also one of the hardest to obtain. The most important thing to learn about external links is that, while it is tempting to try to “fool” search engines by figuring out quick ways to include your links all over the internet, this is not always useful. You need actual people and companies to decide to link to your site because the content is useful – search engines do in fact know the difference!

4) A social media presence

Social media is playing more and more of a role in how search engines decide which sites are useful. If you include important pages or updates about your company on other sites such as Twitter and Facebook, and especially if your followers re-post that update – search engines will consider your content to be valuable and relevant. Encourage your followers to re-tweet or re-post the posts you make on social media sites – it can definitely impact your business’ rankings and ultimately bring in more traffic to your website.

 

2011 Flight Attendant Career Outlook

Airlines have suffered through the economic downturn and the spike of oil prices that preceded the recession. With the economy and commercial aviation industry on the mend, what does this mean for those seeking a career as inflight safety professionals?

A few years ago, airlines were furloughing flight attendants. Until recently Flight Attendant job opportunities were few and far between.

Since the economic crisis, airlines have become more fiscally disciplined in their service offerings by cutting non-profitable routes, reducing overall available seats, and upgrading technologies to become operationally efficient. The merger of several legacy and low cost carriers has provided the most dramatic change to the commercial aviation climate as these larger carriers will be able to leverage their size to affect discounts from their suppliers and service providers and overall changes to their route and service structures.

“When I started my career 15 years ago, I knew job stability would always be a question. In these 15 years, I’ve only been furloughed 3 times. The first 2 times lasted about a month. This last layoff happened 3 years ago. It lasted 2 years. I searched long and hard for another opportunity to fly, but no one was hiring – airline or otherwise”, said Shawn Cordero, Co-Editor of FlightAttendantJobSearch.com, a free online resource for people searching for employment as Flight Attendants and Cabin Crew. “Suddenly, about a year ago airlines started hiring again. Now, we have compiled a list of over 100 airlines currently recruiting Flight Attendants”.

“The economy isn’t the only factor driving the push for more flight attendants,” says Cordero, “airline safety and security is a paramount concern for all airlines. Flight Attendants are a key factor in improving these issues.”

With 2010 seeing an increased demand in air travel, recessionary cost cutting strategies executed by the airlines, and the need for a frontline in commercial aviation safety and security, the skies are looking blue for individuals interested in a career in commercial aviation.